Echo Canyon Resort & Marina | Sixty One Celsius
About the Project
Echo Canyon Resort & Marina is a small, privately-owned waterfront resort on Lake Ouachita. The surrounding area has a long history of attracting outdoor enthusiasts including boaters, anglers, mountain bikers, and hikers. The hotel owners were in search of a website that captured the charm of their cabins, showcased amenities such as the boat slips and cafes, improved search engine result page ranking, attracted travelers in the midst of planning future visits to the area, and allowed them to take online reservations.
Project Objectives
- Updated content outline to improve UX and SEO
- Hired professional photographer to capture the woodsy exterior, cabin interiors, and lakefront access
- Wrote new content to capture the unique sales features of each cabin and include a greater variety of keywords throughout the site
- Implemented a third-party online booking platform and assisted the client with incorporating the new functionality into daily operations