The Pancake Shop
About the Project
Hot Springs National Park, informally known as “America’s First Resort,” is the top travel destination in the state of Arkansas. Tourism is one of the area's main economic industries, with more than $670 million spent by visitors in 2018. Visit Hot Springs is the destination marketing organization responsible for attracting conventions, families, and travelers.
With the rise in consumption of digital video via social media, Visit Hot Springs sought to create a monthly video series that would highlight local restaurants and bars. Visit Hot Springs chose SixtyOne Celsius as its creative partner to bring the project to fruition.
- Developed name, concept, and logo for video series
- Worked with the client in identifying prospective businesses
- On-site video production and in-house video editing
- Provided voice-over, sound editing, and music