Garland & Greenwood CPAs and Advisors, PLLC
About the Project
In the summer of 2020, six partners from five different companies planned on merging their businesses to form one of the top ten accounting firms in Arkansas. The new firm, Garland & Greenwood CPAs and Advisors, PLLC, would employ 30 individuals across four locations across the state: Bentonville, Conway, Hot Springs and a main office in Little Rock starting January 1, 2021. After a course of proposals and presentations, Garland & Greenwood selected SixtyOne Celsius as the marketing agency to oversee the branding, web design, SEO, public relations, advertising strategy, and ongoing promotion of services for the new accounting firm.
Project Objectives
- Completed full branding exercise with firm’s founders and partners
- Created a brand guide and kit (logo, fonts, etc) to promote consistency across the four offices
- Coordinated statewide public relations, client communications, and advertising spend to announce the merger across multiple markets
- Photography for consistent headshots and group shots of partners
- Developed website with optimized location pages to improve local search engine results
- Designed and printed marketing collateral including letterhead, envelopes, and business cards
- Set-up social media accounts and email marketing newsletter template for the client’s ongoing communication management
Our Services
Brand Guide, Logo Design, Photography, Copywriting, Marketing Materials, Public Relations, Media Relations, Advertising, Graphic Design, Web Design, Web Hosting, E-Commerce, SEO, Social Media